Change champion
A respected member of a business unit who advocates for a change and helps carry momentum into their team.
Change champions (or change agents) are influential people embedded in affected teams who model the new way of working, surface concerns, and reinforce key messages locally. They extend the reach of a change team beyond its formal members.
An effective champion network is identified during stakeholder analysis and equipped with clear messages, talking points, and a feedback channel.
Related terms
The practice of identifying the people and groups affected by a change and assessing their influence, impact, and readiness to guide engagement effort.
The discipline of managing the people side of organizational change so that affected groups adopt new processes, systems, or structures and the intended benefits are realized.
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