Stakeholder analysis

The practice of identifying the people and groups affected by a change and assessing their influence, impact, and readiness to guide engagement effort.

Stakeholder analysis maps everyone affected by or able to affect a change, then assesses each on dimensions such as influence, impact, and current readiness. The output guides where to invest engagement — deep involvement for high-influence, high-impact groups, and lighter, regular communication for others.

Because readiness moves as a change progresses, stakeholder analysis is most useful when it is kept live rather than treated as a one-time exercise.

Related terms

Change readiness

The degree to which people and the organization are prepared and able to adopt a change before it goes live.

Change impact assessment

A structured evaluation of which groups, processes, and systems a change affects and how deeply, used to prioritize change effort.

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A practical, step-by-step method for writing a change management plan that holds up — plus the template structure you can reuse for every change.

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