Executive sponsor
The senior leader who provides visible authority, resources, and decision-making for a change — the single biggest predictor of change success.
An executive sponsor owns the change at the leadership level: communicating the case for change, securing resources, removing blockers, and holding the organization accountable for adoption. Research consistently identifies active and visible sponsorship as the top contributor to change success.
Sponsorship is active, not symbolic — a named sponsor who appears once at kickoff is not enough.
Related terms
A respected member of a business unit who advocates for a change and helps carry momentum into their team.
The discipline of managing the people side of organizational change so that affected groups adopt new processes, systems, or structures and the intended benefits are realized.
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